What is Bro-Flow Brows?

Male brow lamination transforms an unruly arch into a structured horizontal brow, without tint, preserving masculinity and naturalness. This technique, nicknamed "Bro-Flow" in reference to the relaxed mid-length masculine hairstyle, meets the needs of men seeking neat but discreet facial grooming.

Bro-Flow brows transpose the spirit of fluid and wavy masculine hairstyle to eyebrows: hairs are brushed upwards then fixed horizontally, creating apparent volume and natural movement. Unlike feminine lamination favouring pronounced arches and ascending curves, Bro-Flow maintains a flat geometry, respecting the masculine anatomy of the brow arch. Men with thick brows, unruly hairs or descending line (associated with tired appearance) constitute the target clientele.

Difference Between Male and Female Hair

Male brows present superior follicular thickness, a coarse texture linked to testosterone and compact keratin resisting standard lotions. Hairs grow in multiple directions, generating the "wild" or "bushy" appearance. Regrowth occurs 20 to 30% faster than in women. Masculine peri-brow skin absorbs 30% more chemical product, imposing formulations dosed with precision. Men accumulate more sebum, increasing the risk of seborrhoeic dermatitis around brows.

Why Adapt the Protocol for Men?

Standard feminine lotions (Step 1: 5-8 minutes) under-treat masculine keratin, producing a blurred or short-lived result. Masculine ranges, such as MCare Edition from Thuya, reinforce pH and thioglycolate concentration to fragment the disulphide bridges of hard hairs. Timing extends: Step 1 between 8 and 12 minutes, Step 2 between 8 and 10 minutes. The Lash&Brow Cocktail enriched with cysteine and panthenol nourishes the thickened fibre. Masculine silicone pads integrate more pronounced reliefs, firmly flattening hairs horizontally. The systematic absence of tint avoids any "make-up" connotation, a major psychological barrier among men.

Technical Protocol for Male Brow Lamination

Detailed Steps: Step 1, Step 2, Cocktail

The Bro-Flow protocol follows three phases:

Reinforced Processing Times for Thick Hairs

Check times for thick hairs: masculine hairs require 30 to 50% additional time compared to feminine brows. Temporal under-dosage produces partial lifting, central or terminal hairs retaining their initial direction. Over-dosage weakens compact keratin, causing breakage and splits. The professional assesses visually: very thick and black hairs require 12 minutes Step 1, medium brown hairs are satisfied with 8 minutes. The curl test (checking hair malleability after 6 minutes) guides adjustment.

Specific Products: MCare Edition and Alternatives

MCare Edition (Thuya Professional): masculine range integrating adjusted pH lotions, cysteine-enriched cocktail, reinforced silicone pads. Formulation tested on thick hair.

• Alternatives: Reinforced standard lash lift kits: add 2 minutes to each step, double cocktail application.
• DIY formulations discouraged: high chemical risk (burn, allergy) without MSDS control.
• Note: Lotions must display "male brows" or "thick hair" mention on product sheet.

Without Tint: Maintaining Masculine Naturalness

Masculine lamination systematically excludes colouring. Restructured and brushed hairs alone generate the sought visual intensity. Men refuse the "made-up" appearance, associated with feminine or artifice. Natural shade gains depth through optical effect: apparent density and alignment create increased contrast with skin. Men with blonde or red brows can opt for henna vegetable tint as separate service, spaced minimum 10 days post-lamination.

Expected Result: Horizontal Line and Raw Density

Maximum brow height sits at pupil centre or slightly external, never above internal iris. Thickness appears uniform from head to tail, without excessive tapering. Peri-brow cleansing removes only isolated hairs under arch and between both brows, never upper hairs that densify volume. The result remains discreet: professional surroundings perceive "looking well" without identifying aesthetic treatment performed.

Duration, Maintenance and Male Lamination Cycle

How Long Does Male Brow Lamination Last?

Hold ranges between 5 and 8 weeks depending on initial thickness, individual regrowth, daily maintenance. Very thick hairs maintain fixation 7-8 weeks, medium hairs 5-6 weeks. Accelerated masculine regrowth (6-8 week hair cycle versus 8-10 weeks in women) shortens visual perfection duration. New untreated hairs emerge from week 4 in internal zone, requiring daily brushing to temporarily align them.

Minimalist Aftercare Routine

Masculine aftercare limits to three actions:

• Day 1-2: do not wet brows, avoid sauna/hammam/swimming.
• Day 3-56: brush brows daily upwards with clean spoolie brush, 30 seconds morning.
• Optional: apply clear fixing gel (clear styling gel type or colourless brow gel) after brushing, 24-hour hold.
• Optional reinforced: castor oil or brow growth serum 3×/week, evening, stimulates density and repairs keratin.

No pencil, powder, coloured wax must touch brows.

Fast Regrowth and Booking Cycle

Men book a new session every 6-8 weeks versus 4-6 weeks for women. This spaced cycle reduces profitability per client but increases average transaction per service (masculine rate 20-30% higher than feminine rate). Masculine retention requires SMS or email reminders at D-45, proposing slot before visible result degradation.

Contraindications and Safety

Seborrhoeic Dermatitis and Corticosteroids

Active seborrhoeic dermatitis (red scaly peri-brow patches) prohibits lamination: chemical lotions aggravate inflammation and burn weakened skin. Local corticosteroid treatments (dermocorticoid creams) thin the epidermis, increasing absorption and chemical burn risk. Wait 4 weeks after corticosteroid cessation before lamination. Recent scars (< 6 months) in brow area also exclude service.

Masculine Skin Permeability: +30% Absorption

Masculine peri-brow skin presents 30% increased permeability compared to feminine skin. This particularity increases skin reaction risk and imposes precise lotion application: strictly on hairs, never on bare skin. Professionals use fine brushes or cotton buds to limit overflow. Immediate rinse with clear water neutralises any accidental skin contact.

Pricing and Salon Profitability

How Much Does Male Brow Lamination Cost?

Pricing ranges between £30 and £50 depending on geographical location and salon positioning:

Salons combining brow lamination + beard trim charge £60-£77. Gross margin reaches 75-80% (product cost: £4-£7, labour: 40 min).

Market Positioning and Male Segment

The masculine facial grooming market has grown 12% annually since 2023. Active urban men aged 25-45 constitute 68% of Bro-Flow clientele. Salons integrating masculine offering increase overall turnover by 15 to 25%. Seasonality differs: peak in September-October (professional return), trough in July-August. Men predominantly book evenings (6pm-8pm) or Saturday morning.

Male Client Retention: Neutral Vocabulary

Men refuse "beauty" jargon: replace "beautify" with "correct", "enhance" with "structure", "treatment" with "technical service". Accepted terms include: brow taming, tired appearance correction, arch restructuring, morning time-saving. Commercial discourse emphasises practical aspect (zero daily routine for 6 weeks) and professional (neat appearance in video conference, credibility in client meetings). Before/after visuals favour men in shirts or suits, never shirtless or intimate context.

How to Present the Service to a Man?

• Avoid: "You'll have beautiful brows" → Prefer: "Your brows will maintain their horizontal shape for 6 weeks, no more daily brushing needed".
• Avoid: "Appearance-enhancing treatment" → Prefer: "Tired appearance correction, semi-permanent technique".
• Avoid: "Masculine beautification" → Prefer: "Thick brow taming, discreet result".

Men better accept a service sold by a barber or aesthetician trained in masculine grooming than by a technician specialising in lashes/nails.

Enhanced FAQ

Glossary