Cruelty Free

Beautiful Brows and Lashes believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

Vegan Society

Our best-selling Brow & Lash Bomb is now verified by The Vegan Society!

This is a globally trusted trademark & we are very proud to obtain it.

This means our products will now be easily identifiable as vegan, giving our customers the peace of mind they need when purchasing.

As part of their initiative, The Vegan Society ensure no animal testing has been conducted at the initiative of the brand or on their behalf.


Our BB products are still sustainably and lovingly made in the UK. Our UK based, ethical production is something we are very proud of.